What Content Should Accountants Post?
08 May 2026
Many accountancy firms know they should be posting content regularly, but struggle with what to share. But in reality, good content marketing for accountants is simpler than what you...
Welcome to Marketing Insights, where I share practical marketing strategy and digital marketing insights tailored specifically for accountancy firms. Alongside regular articles, I’ll also be launching a new series, Inside Growing Accountancy Firms, featuring collaborations with firms and industry experts to explore what’s really driving growth for firms.
Why People-Led Marketing Works for Accountancy Firms
16 Mar 2026
Recently, I’ve been working with Harling & Kirk Accountants on some updates to their website. One of the key projects involved refreshing their staff profiles and careers section. As...
The link between marketing-driven growth and HR infrastructure.
10 Mar 2026
Part of the Inside Growing Accountancy Firms Series In this issue I’m joined by Kim Dalton and Emma Franks both HR Directors from Ward Williams HR. We explore a...
Accountancy firm marketing mistakes that make your website and marketing look outdated
09 Dec 2025
As a Marketing Partner working with accountancy firms across Surrey, I review a lot of websites and marketing activity. If your website and marketing haven’t been reviewed in a...
Common SEO mistakes accountants should avoid
14 Nov 2025
SEO for Accountants: Avoiding Common Mistakes By now, you’ve probably got a good sense of what SEO is, how long it takes to see results, and why blogging is...
How long does it really take to see results from SEO?
07 Nov 2025
So, you’ve launched your accountancy website, started blogging, and maybe even invested in Google Ads. You’re feeling good about the content, and you’re eager to see some organic traffic rolling...
CASE STUDIES
Real Results for Surrey Accounting Firms
See how firms like yours increased visibility, improved fees, and attracted better clients.
- Ad HocMarketing Strategy, Content Marketing, Email Marketing
Email Marketing for Accountants: A Budget Communication Success Story
- Ad HocDigital Marketing, Local SEO, Website Design/Development
Helping a Local Accountancy Firm Get Found Online
- Ad HocLocal SEO, Website Design/Development
Transforming an Outdated Website into a Lead-Generating Asset
- "We’ve worked with Sarena for years. She understands the challenges of accounting firms and delivers consistent solutions you can rely on."
- "Highly recommend Sarena, who has been invaluable for our business. She has helped us device a marketing strategy and overseen our whole marketing plan and output. We have seen the results of this with more engaged clients and new business enquires. Thanks Sarena for all that you do for us!"
- "We have been working with Sarena for a while and have really noticed the difference this had made to our business. Sarena really likes to get into the detail - she wants to know the business, know the clients that we are targeting and why/how we are doing this. She has then put her considerable knowledge into building a really effective marketing strategy for us. This has really helped us to grow, and it is great to see the hard work that Sarena has put in pay off. Thanks for all of your help Sarena and here's to many more years of hard work paying off."
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