MY INSIGHTS

Digital Marketing

AI Search for Accountancy Firms

21 Aug 2026
Part of the Inside Growing Accountancy Firms Series Welcome back to the Inside Growing Accountancy Firms, the series where I bring together experts to discuss key topics that matter to accountancy firms....
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Why Accountancy Firms Are Hiring an Outsourced Marketing Director

04 Aug 2026
If marketing keeps getting pushed to the bottom of the to-do list at your firm, you are not alone. It is one of the most common challenges I hear...
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Google Business Profiles Are More Than Just a Client Review Tool

26 May 2026
When accountancy firms think about marketing, the focus is usually on websites, LinkedIn and SEO. But one marketing tool that is still hugely undervalued is their Google Business Profile....
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The Importance of Testimonials and Case Studies for Accountants

18 May 2026
For many accountancy firms, a website is often one of the first places a potential client will visit before making contact. But while many firms focus on listing services...
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Why Consistency Matters More Than Perfect Marketing

11 May 2026
Why consistent marketing activity helps accountancy firms build visibility and trust over time One of the biggest challenges many accountancy firms face with marketing is consistency. Firms often know...
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What Content Should Accountants Post?

08 May 2026
Many accountancy firms know they should be posting content regularly, but struggle with what to share. But in reality, good content marketing for accountants is simpler than what you...
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TESTIMONIALS

What Surrey Accountants Say

  • Erin Walls
    Founder & Director
    "We’ve worked with Sarena for years. She understands the challenges of accounting firms and delivers consistent solutions you can rely on."
  • "Highly recommend Sarena, who has been invaluable for our business. She has helped us device a marketing strategy and overseen our whole marketing plan and output. We have seen the results of this with more engaged clients and new business enquires. Thanks Sarena for all that you do for us!"
  • "We have been working with Sarena for a while and have really noticed the difference this had made to our business. Sarena really likes to get into the detail - she wants to know the business, know the clients that we are targeting and why/how we are doing this. She has then put her considerable knowledge into building a really effective marketing strategy for us. This has really helped us to grow, and it is great to see the hard work that Sarena has put in pay off. Thanks for all of your help Sarena and here's to many more years of hard work paying off."
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