Your Outsourced Marketing Department for Surrey Accounting Firms
I work with a small number of accountancy firms on a monthly retainer, handling all their marketing as a dedicated extension of their team, without the cost or commitment of hiring in-house.
Marketing Partner for Accountancy Firms
Most accountancy firms don't have a marketing problem. They have a capacity and consistency problem. The expertise is there. The ambition is there. But marketing keeps getting deprioritised because there's always client work to do first.
That's where I come in.
I offer a dedicated monthly retainer service for accountancy firms who are ready to grow with proper marketing behind them. I become part of your team, handling your strategy, your SEO, your content, your social media and your online presence, so you can focus on running the firm.
One point of contact. Full marketing delivery. No hiring headaches.
Marketing Challenges for Accountancy Firms
When I review an accountancy firm’s marketing, I often see similar challenges appearing across the business.
Over time, services evolve, teams grow and firms develop new specialisms, but the marketing often struggles to keep up and communicate this clearly to both prospective and existing clients.
Here’s what I typically find:
Websites that look outdated and undersell the firm
They fail to build trust, authority or credibility, so better clients look elsewhere.Competitors appearing above the firm on Google
Even smaller or newer firms outrank them, taking visibility and enquiries.A steady flow of low-fee, price-focused enquiries
Because the website and messaging attract the wrong type of client.Marketing that never gets done
Partners are too busy, and there’s no dedicated resource, so marketing becomes inconsistent and not targeting the right prospects.Firms not adapting to changes in search and AI
Search behaviour is evolving quickly, but many firms still rely on outdated marketing approaches.
How This Impacts the Firm
When marketing isn’t given clear direction or ongoing attention, it can gradually affect how the firm attracts, communicates with and retains clients.
Some of the most common impacts I see include:
You miss out on higher-fee clients
You waste time on poor-fit enquiries
Your pipeline becomes unpredictable
Competitors take the clients who should be choosing your firm
These challenges are often not caused by the quality of the firm itself, but by marketing that no longer reflects the expertise you hold, the services you offer and direction the firm is going in.
Speak to Sarena Harwood, MCIM
Good Marketing Should Help Firms Attract the Right Clients
Your market is competitive so standing out is essential for growth
Business owners choose the accountant they trust online
An outdated website signals low credibility
- You gain a ready-made marketing department at a fraction of the cost
Marketing Support That Grows Your Firm
Better-fit enquiries
Marketing that reflects the firm properly to attract businesses that are a stronger fit for your services and expertise.More consistent marketing activity
Ongoing support helps ensure marketing stays active and aligned with the firm’s growth goals throughout the year.Stronger positioning and communication
Consistent marketing helps communicate the firm’s expertise, people and value more clearly to both new and existing clients.Improved awareness of your wider services
Many firms offer far more than compliance work. Marketing helps clients better understand the full support and expertise available within the firm.More time back for partners and the wider team
Marketing no longer becomes an inconsistent admin task alongside client work, with ongoing support helping move activity forward consistently.
My Marketing Services
Strategic Marketing & Direction
I support accountancy firms with strategic marketing that aligns with their growth goals, ideal clients and wider business direction.
The focus isn’t just on “doing marketing”, it’s about creating a more joined-up and consistent approach that helps firms attract the right enquiries, communicate their expertise more clearly and support long-term growth.
This Includes:
Marketing Audit & Review
Ideal Client Positioning
Marketing Strategy & Planning
Digital Marketing for Accounting Firms
I support accountancy firms with strategic digital marketing designed to improve positioning, strengthen online presence and attract better-fit enquiries over time.
This Includes:
SEO, Local SEO & AI Search
- Content Marketing & Blogging
LinkedIn & Social Media Support
Email Marketing & Client Communication
One-Off Projects or Monthly Retainers
Ad-Hoc Projects
One-off marketing support without the long-term commitment
Focused marketing projects designed to solve specific issues or prepare your firm for growth.
Not every business is ready for a monthly retainer straight away.
Ad-hoc projects give you clarity, improvements, or essential setup work.
Typical projects include:
- Marketing growth plans & strategic roadmaps
- Website updates and conversion audits
- Local SEO setup or optimisation
- Email marketing setup and nurture sequences
- Content strategy or thought leadership projects
Every project is clearly scoped, fixed-price, and outcome-focused.
Many firms start here, then move into a monthly retainer once strong foundations are in place.
Monthly Retainers
Ongoing marketing, handled for you, without hiring in-house
Consistent, proactive marketing delivered every month by an experienced marketing specialist who understands your firm and your goals.
This option is ideal for firms that want steady growth and visibility without the cost, risk, or management time involved in hiring a full-time employee.
Retainers typically include:
- Ongoing SEO and content management (blogs & thought leadership)
- Website updates and conversion improvements
- Email marketing and prospect nurturing campaigns
- Monthly reporting and ongoing optimisation
- Client retention strategies to increase loyalty and lifetime value
Your marketing is planned, executed, and optimised continuously, giving you the impact of an in-house marketing team.
Book A Retainer Discovery Call
Real Results for Surrey Accounting Firms
- Ad HocMarketing Strategy, Content Marketing, Email Marketing
Email Marketing for Accountants: A Budget Communication Success Story
- Ad HocDigital Marketing, Local SEO, Website Design/Development
Helping a Local Accountancy Firm Get Found Online
- Ad HocLocal SEO, Website Design/Development
Transforming an Outdated Website into a Lead-Generating Asset
"We’ve worked with Sarena for years. She understands the challenges of accounting firms and delivers consistent solutions you can rely on."
"Sarena quickly became part of our team. She’s supportive, knowledgeable, and genuinely invested in helping our firm succeed."
"Sarena is proactive, organised, and easy to work with. She manages our marketing seamlessly, allowing us to focus on running the practice."
