MY INSIGHTS

Marketing Insights

Welcome to Marketing Insights, where I share practical marketing strategy and digital marketing insights tailored specifically for accountancy firms. Alongside regular articles, I’ll also be launching a new series, Inside Growing Accountancy Firms, featuring collaborations with firms and industry experts to explore what’s really driving growth for firms.

Categories

Google Business Profiles Are More Than Just a Client Review Tool

26 May 2026
When accountancy firms think about marketing, the focus is usually on websites, LinkedIn and SEO. But one marketing tool that is still hugely undervalued is their Google Business Profile....
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The Importance of Testimonials and Case Studies for Accountants

18 May 2026
For many accountancy firms, a website is often one of the first places a potential client will visit before making contact. But while many firms focus on listing services...
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Why Consistency Matters More Than Perfect Marketing

11 May 2026
Why consistent marketing activity helps accountancy firms build visibility and trust over time One of the biggest challenges many accountancy firms face with marketing is consistency. Firms often know...
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What Content Should Accountants Post?

08 May 2026
Many accountancy firms know they should be posting content regularly, but struggle with what to share. But in reality, good content marketing for accountants is simpler than what you...
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Digital Marketing For Accounting Firms

Why People-Led Marketing Works for Accountancy Firms

16 Mar 2026
Recently, I’ve been working with Harling & Kirk Accountants on some updates to their website. One of the key projects involved refreshing their staff profiles and careers section. As...
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Accountancy Firm Growth: Aligning Marketing and HR Strategy

The link between marketing-driven growth and HR infrastructure.

10 Mar 2026
Part of the Inside Growing Accountancy Firms Series In this issue I’m joined by Kim Dalton and Emma Franks both HR Directors from Ward Williams HR. We explore a...
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CASE STUDIES

Real Results for Surrey Accounting Firms

See how firms like yours increased visibility, improved fees, and attracted better clients.

    TESTIMONIALS

    What Surrey Accountants Say

    • Erin Walls
      Erin Walls
      Founder & Director
      WallsMan Creative
      "We’ve worked with Sarena for years. She understands the challenges of accounting firms and delivers consistent solutions you can rely on."
    • Frank Harling
      Frank Harling
      Certified Chartered Accountant
      Harling and Kirk Accountants
      "Sarena quickly became part of our team. She’s supportive, knowledgeable, and genuinely invested in helping our firm succeed."
    • Tom Kirk
      Tom Kirk
      Tax Director
      Harling and Kirk Accountants
      "Sarena is proactive, organised, and easy to work with. She manages our marketing seamlessly, allowing us to focus on running the practice."
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