MY INSIGHTS

Marketing Insights

Welcome to Marketing Insights, where I share practical marketing strategy and digital marketing insights tailored specifically for accountancy firms. Alongside regular articles, I’ll also be launching a new series, Inside Growing Accountancy Firms, featuring collaborations with firms and industry experts to explore what’s really driving growth for firms.

Categories

AI Search for Accountancy Firms

21 Aug 2026
Part of the Inside Growing Accountancy Firms Series Welcome back to the Inside Growing Accountancy Firms, the series where I bring together experts to discuss key topics that matter to accountancy firms....
Read Article
What Does a Fractional Marketing Director Do for Accountancy Firms l Marketing with Sarena

What Does a Outsourced Marketing Director do for Accountancy Firms?

11 Aug 2026
If you have been looking into outsourced marketing support for your accountancy firm, you have probably come across the term outsourced marketing director. Whether you have heard it called...
Read Article

Why Accountancy Firms Are Hiring an Outsourced Marketing Director

04 Aug 2026
If marketing keeps getting pushed to the bottom of the to-do list at your firm, you are not alone. It is one of the most common challenges I hear...
Read Article
The difference between an accountancy firm marketing strategy and marketing plan l Marketing with Sarena

The Difference Between a Marketing Strategy & Marketing Plan

28 Jul 2026
If I asked you right now whether your accountancy firm has a marketing strategy, what would you say? Most firms would say yes. But when I dig a little...
Read Article
Fractional Marketing for Accountants l Marketing with Sarena (1)

What is Fractional Marketing for Accountants

06 Jul 2026
If you have been running your accounting firm for any length of time, you will know that marketing is one of those things that always seems to sit at...
Read Article
SEO for Accountants

What Accountancy Firms Need to Know About SEO

30 Jun 2026
Part of the Growing Inside Accountancy Firms Series A collaboration between Sarena Harwood & Liam Saunders, VIP IT Welcome to my Growing Inside Accountancy Firms, the series where we bring together experts...
Read Article
CASE STUDIES

Real Results for Surrey Accounting Firms

See how firms like yours increased visibility, improved fees, and attracted better clients.

    TESTIMONIALS

    What Surrey Accountants Say

    • Erin Walls(opens in a new tab)
      Erin Walls
      Founder & Director
      WallsMan Creative
      "We’ve worked with Sarena for years. She understands the challenges of accounting firms and delivers consistent solutions you can rely on."
    • Frank Harling(opens in a new tab)
      Frank Harling
      Partner
      Harling and Kirk Accountants
      "Highly recommend Sarena, who has been invaluable for our business. She has helped us device a marketing strategy and overseen our whole marketing plan and output. We have seen the results of this with more engaged clients and new business enquires. Thanks Sarena for all that you do for us!"
    • Tom Kirk(opens in a new tab)
      Tom Kirk
      Partner
      Harling and Kirk Accountants
      "We have been working with Sarena for a while and have really noticed the difference this had made to our business. Sarena really likes to get into the detail - she wants to know the business, know the clients that we are targeting and why/how we are doing this. She has then put her considerable knowledge into building a really effective marketing strategy for us. This has really helped us to grow, and it is great to see the hard work that Sarena has put in pay off. Thanks for all of your help Sarena and here's to many more years of hard work paying off."
      GET STARTED

      Ready to Attract Better Clients and Increase Your Firm’s Profitability?

      Let’s talk about your growth and how outsourced marketing can deliver predictable, consistent ROI for your firm.

      Book Your Discovery Call
      (opens in a new tab)
      View Case Studies
      (opens in a new tab)