MY INSIGHTS

Marketing Insights

Welcome to Marketing Insights, where I share practical marketing strategy and digital marketing insights tailored specifically for accountancy firms. Alongside regular articles, I’ll also be launching a new series, Inside Growing Accountancy Firms, featuring collaborations with firms and industry experts to explore what’s really driving growth for firms.

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Fractional Marketing Director vs Marketing Agency l Marketing with Sarena

Fractional Marketing Director vs Marketing Agency: What’s Right for Your Accountancy Firm?

26 Oct 2026
If your accountancy firm is growing (4–30+ staff) and you want to grow your firm beyond referrals. It’s time to draw you attention to properly marketing your firm. In...
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How to Choose a Fractional Marketing Director for Your Accountancy Firm l Marketing with Sarena

How to Choose a Fractional Marketing Director for Your Accountancy Firm

19 Oct 2026
The term “Fractional marketing director” has become a bit of a buzzword over the last couple of years, and not everyone using the title is offering the same thing....
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Networking for Accountancy Firms l Marketing with Sarena

Networking for Accountancy Firms

12 Oct 2026
When people think about marketing for accountancy firms, they often think about websites, SEO, or social media etc. Networking never appears high up this list. Yet it’s one of...
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Leads for Accountancy Firms l Marketing with Sarena (1)

How Accountancy Firms Can Generate More Leads Beyond Referrals

28 Sep 2026
For years, most accountancy firms have relied on referrals to bring in new clients. Warm referrals are great. But solely relaying on referrals, You’re waiting for someone else to...
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LinkedIn for Accountancy Firms l Marketing with Sarena

LinkedIn for Accountants: A Strategic Perspective

08 Sep 2026
Welcome to the next in the series, Inside Growing Accountancy Firms. Where I bring together experienced marketing and business minds. To give you practical insights specifically for accountancy firms. ...
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Marketing plan for Accountancy Firms l Marketing with Sarena

Marketing Plans for Accountancy firms

28 Aug 2026
When I speak with accountancy firms, they either have no marketing, or they are doing some marketing but are unsure if its working. Many times, for the firms which...
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CASE STUDIES

Real Results for Surrey Accounting Firms

See how firms like yours increased visibility, improved fees, and attracted better clients.

    TESTIMONIALS

    What Surrey Accountants Say

    • Erin Walls(opens in a new tab)
      Erin Walls
      Founder & Director
      WallsMan Creative
      "We’ve worked with Sarena for years. She understands the challenges of accounting firms and delivers consistent solutions you can rely on."
    • Frank Harling(opens in a new tab)
      Frank Harling
      Partner
      Harling and Kirk Accountants
      "Highly recommend Sarena, who has been invaluable for our business. She has helped us device a marketing strategy and overseen our whole marketing plan and output. We have seen the results of this with more engaged clients and new business enquires. Thanks Sarena for all that you do for us!"
    • Tom Kirk(opens in a new tab)
      Tom Kirk
      Partner
      Harling and Kirk Accountants
      "We have been working with Sarena for a while and have really noticed the difference this had made to our business. Sarena really likes to get into the detail - she wants to know the business, know the clients that we are targeting and why/how we are doing this. She has then put her considerable knowledge into building a really effective marketing strategy for us. This has really helped us to grow, and it is great to see the hard work that Sarena has put in pay off. Thanks for all of your help Sarena and here's to many more years of hard work paying off."
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