MY INSIGHTS

Content Marketing

SEO for Accountants

What Accountancy Firms Need to Know About SEO

30 Jun 2026
Part of the Growing Inside Accountancy Firms Series A collaboration between Sarena Harwood & Liam Saunders, VIP IT Welcome to my Growing Inside Accountancy Firms, the series where we bring together experts...
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Copywriting for Accountants

Copywriting for Accountants

22 Jun 2026
You’re an expert in your field. You know your numbers, you understand the legislation, and you genuinely help your clients build better businesses. But when your write content. Are...
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Do Your Ideal Clients Know You're the Right Firm for Them?

Do Your Ideal Clients Know You’re the Right Firm for Them?

16 Jun 2026
One of the most common conversations I have with accountancy firms is about how to stand out. The market is crowded, competition is fierce, and many firms are saying the...
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Why existing clients are often one of the biggest growth opportunities for accountancy firms.

Marketing to Existing Clients

02 Jun 2026
When many accountancy firms think about marketing, they usually think of marketing to attract new enquiries. However, one area I feel is often overlooked is marketing to existing clients....
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Google Business Profiles Are More Than Just a Client Review Tool

26 May 2026
When accountancy firms think about marketing, the focus is usually on websites, LinkedIn and SEO. But one marketing tool that is still hugely undervalued is their Google Business Profile....
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The Importance of Testimonials and Case Studies for Accountants

18 May 2026
For many accountancy firms, a website is often one of the first places a potential client will visit before making contact. But while many firms focus on listing services...
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TESTIMONIALS

What Surrey Accountants Say

  • Erin Walls
    Erin Walls
    Founder & Director
    "We’ve worked with Sarena for years. She understands the challenges of accounting firms and delivers consistent solutions you can rely on."
  • Frank Harling
    Frank Harling
    Certified Chartered Accountant
    "Sarena quickly became part of our team. She’s supportive, knowledgeable, and genuinely invested in helping our firm succeed."
  • Tom Kirk
    Tom Kirk
    Tax Director
    "Sarena is proactive, organised, and easy to work with. She manages our marketing seamlessly, allowing us to focus on running the practice."
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