Google Ads vs SEO Blogging: Which works best for accountants?
05 Nov 2025
Google Ads vs SEO Blogging The question is: Should you pay for Google Ads to get seen faster, or invest in SEO and blogging to build long-term traffic? Both can work...
Welcome to Marketing Insights, where I share practical marketing strategy and digital marketing insights tailored specifically for accountancy firms. Alongside regular articles, I’ll also be launching a new series, Inside Growing Accountancy Firms, featuring collaborations with firms and industry experts to explore what’s really driving growth for firms.
How blogging helps your website get found on Google
03 Nov 2025
Your shiny new website is live, the design looks fantastic, the pages are filled with all the right information, and you’re ready for people to start finding you. But…...
SEO for Accountants in Surrey
31 Oct 2025
How to attract more local clients online If you’re a local accountancy firm, you’ve likely of noticed that competition is growing, both from local firms and national accountancy networks....
Maximising client value for Surrey’s Accountancy firms
29 Oct 2025
As an accountancy firm in Surrey, you already know that generating new leads can be time-consuming and expensive. But what if your most valuable source of business growth is...
Why your website launch is just the beginning
24 Oct 2025
You’ve just launched your brand-new website — exciting, right? It looks professional, everything works perfectly, and it finally reflects the business you’ve built. But here’s something most people don’t...
The benefits of a Marketing Audit for Accountants
22 Oct 2025
If you’re an accountancy firm, you already know how competitive the landscape has become. New digital-first firms are popping up daily, client expectations are evolving, and marketing budgets are...
CASE STUDIES
Real Results for Surrey Accounting Firms
See how firms like yours increased visibility, improved fees, and attracted better clients.
- Ad HocMarketing Strategy, Content Marketing, Email Marketing
Email Marketing for Accountants: A Budget Communication Success Story
- Ad HocDigital Marketing, Local SEO, Website Design/Development
Helping a Local Accountancy Firm Get Found Online
- Ad HocLocal SEO, Website Design/Development
Transforming an Outdated Website into a Lead-Generating Asset
- "We’ve worked with Sarena for years. She understands the challenges of accounting firms and delivers consistent solutions you can rely on."
- "Highly recommend Sarena, who has been invaluable for our business. She has helped us device a marketing strategy and overseen our whole marketing plan and output. We have seen the results of this with more engaged clients and new business enquires. Thanks Sarena for all that you do for us!"
- "We have been working with Sarena for a while and have really noticed the difference this had made to our business. Sarena really likes to get into the detail - she wants to know the business, know the clients that we are targeting and why/how we are doing this. She has then put her considerable knowledge into building a really effective marketing strategy for us. This has really helped us to grow, and it is great to see the hard work that Sarena has put in pay off. Thanks for all of your help Sarena and here's to many more years of hard work paying off."
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