MY INSIGHTS

Marketing Insights

Welcome to Marketing Insights, where I share practical marketing strategy and digital marketing insights tailored specifically for accountancy firms. Alongside regular articles, I’ll also be launching a new series, Inside Growing Accountancy Firms, featuring collaborations with firms and industry experts to explore what’s really driving growth for firms.

Categories

Client Referrals For Accountants

Client referrals for accountants: Why they’re your most valuable leads

20 Oct 2025
When I recently reviewed the marketing data for an accountancy firm, something stood out. The highest-value leads didn’t come from ads or social media, they came from existing clients...
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Email Marketing For Accountants

Email Marketing Strategy for Accountants: How to Attract Better Clients

13 Oct 2025
In a world where clients have endless choices, staying top-of-mind is essential for accountants. Whether you’re an independent bookkeeper or a growing accountancy firm, email marketing is one of...
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Turning Budget News Into Client Communication

Turning Budget news into client communication for accountants

01 Oct 2025
The Budget, is one of the most important events in the financial calendar. For accountants, it’s not just about keeping up with new policies, tax changes, and government spending...
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Is Your Surrey Accounting Firm Ready For 2026

Marketing Review: Is your Surrey Accountancy firm ready for 2026

29 Sep 2025
As we move into Q4 of 2025, professional services firms in Surrey, face an increasingly competitive landscape. Clients have higher expectations, digital channels are more crowded, and trust has...
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How To Build A Steady Stream Of Clients

Referral marketing for Accountants: How to build a steady stream of clients

25 Sep 2025
When it comes to growing an accountancy practice, trust is everything. What builds trust faster than a personal recommendation? That’s why referral marketing for accountants remains one of the...
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How Surrey Accountancy Firms Can Dominate Google With Local SEO

Local SEO: How Surrey firms can dominate Google rankings

25 Sep 2025
If you run an accountancy practice in Surrey, you know that referrals and word-of-mouth are mostly likely your biggest source for new clients. But more and more people now...
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CASE STUDIES

Real Results for Surrey Accounting Firms

See how firms like yours increased visibility, improved fees, and attracted better clients.

    TESTIMONIALS

    What Surrey Accountants Say

    • Erin Walls(opens in a new tab)
      Erin Walls
      Founder & Director
      WallsMan Creative
      "We’ve worked with Sarena for years. She understands the challenges of accounting firms and delivers consistent solutions you can rely on."
    • Frank Harling(opens in a new tab)
      Frank Harling
      Partner
      Harling and Kirk Accountants
      "Highly recommend Sarena, who has been invaluable for our business. She has helped us device a marketing strategy and overseen our whole marketing plan and output. We have seen the results of this with more engaged clients and new business enquires. Thanks Sarena for all that you do for us!"
    • Tom Kirk(opens in a new tab)
      Tom Kirk
      Partner
      Harling and Kirk Accountants
      "We have been working with Sarena for a while and have really noticed the difference this had made to our business. Sarena really likes to get into the detail - she wants to know the business, know the clients that we are targeting and why/how we are doing this. She has then put her considerable knowledge into building a really effective marketing strategy for us. This has really helped us to grow, and it is great to see the hard work that Sarena has put in pay off. Thanks for all of your help Sarena and here's to many more years of hard work paying off."
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      Ready to Attract Better Clients and Increase Your Firm’s Profitability?

      Let’s talk about your growth and how outsourced marketing can deliver predictable, consistent ROI for your firm.

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