MY INSIGHTS

Marketing Insights

Welcome to Marketing Insights, where I share practical marketing strategy and digital marketing insights tailored specifically for accountancy firms. Alongside regular articles, I’ll also be launching a new series, Inside Growing Accountancy Firms, featuring collaborations with firms and industry experts to explore what’s really driving growth for firms.

Accountancy firm marketing mistakes that make your website and marketing look outdated

09 Dec 2025
As a Marketing Partner working with accountancy firms across Surrey, I review a lot of websites and marketing activity. If your website and marketing haven’t been reviewed in a...
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Common SEO mistakes accountants should avoid

14 Nov 2025
SEO for Accountants: Avoiding Common Mistakes By now, you’ve probably got a good sense of what SEO is, how long it takes to see results, and why blogging is...
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How long does it really take to see results from SEO?

07 Nov 2025
So, you’ve launched your accountancy website, started blogging, and maybe even invested in Google Ads. You’re feeling good about the content, and you’re eager to see some organic traffic rolling...
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Google Ads vs SEO Blogging: Which works best for accountants?

05 Nov 2025
Google Ads vs SEO Blogging The question is: Should you pay for Google Ads to get seen faster, or invest in SEO and blogging to build long-term traffic? Both can work...
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How Blogging Helps Your Website Get Found On Google

How blogging helps your website get found on Google

03 Nov 2025
Your shiny new website is live, the design looks fantastic, the pages are filled with all the right information, and you’re ready for people to start finding you. But…...
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SEO For Accountants In Surrey

SEO for Accountants in Surrey

31 Oct 2025
How to attract more local clients online If you’re a local accountancy firm, you’ve likely of noticed that competition is growing, both from local firms and national accountancy networks....
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TESTIMONIALS

What Surrey Accountants Say

  • Erin Walls
    Erin Walls
    Founder & Director
    "We’ve worked with Sarena for years. She understands the challenges of accounting firms and delivers consistent solutions you can rely on."
  • Frank Harling
    Frank Harling
    Certified Chartered Accountant
    "Sarena quickly became part of our team. She’s supportive, knowledgeable, and genuinely invested in helping our firm succeed."
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    Tom Kirk
    Tax Director
    "Sarena is proactive, organised, and easy to work with. She manages our marketing seamlessly, allowing us to focus on running the practice."
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