MY INSIGHTS

Marketing Strategy

Why Consistency Matters More Than Perfect Marketing

11 May 2026
Why consistent marketing activity helps accountancy firms build visibility and trust over time One of the biggest challenges many accountancy firms face with marketing is consistency. Firms often know...
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Digital Marketing For Accounting Firms

Why People-Led Marketing Works for Accountancy Firms

16 Mar 2026
Recently, I’ve been working with Harling & Kirk Accountants on some updates to their website. One of the key projects involved refreshing their staff profiles and careers section. As...
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Accountancy firm marketing mistakes that make your website and marketing look outdated

09 Dec 2025
As a Marketing Partner working with accountancy firms across Surrey, I review a lot of websites and marketing activity. If your website and marketing haven’t been reviewed in a...
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The Benefits Of A Marketing Audit For Accountants

The benefits of a Marketing Audit for Accountants

22 Oct 2025
If you’re an accountancy firm, you already know how competitive the landscape has become. New digital-first firms are popping up daily, client expectations are evolving, and marketing budgets are...
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Turning Budget News Into Client Communication

Turning Budget news into client communication for accountants

01 Oct 2025
The Budget, is one of the most important events in the financial calendar. For accountants, it’s not just about keeping up with new policies, tax changes, and government spending...
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Is Your Surrey Accounting Firm Ready For 2026

Marketing Review: Is your Surrey Accountancy firm ready for 2026

29 Sep 2025
As we move into Q4 of 2025, professional services firms in Surrey, face an increasingly competitive landscape. Clients have higher expectations, digital channels are more crowded, and trust has...
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CASE STUDIES

Real Results for Surrey Accounting Firms

See how firms like yours increased visibility, improved fees, and attracted better clients.

    TESTIMONIALS

    What Surrey Accountants Say

    • Erin Walls(opens in a new tab)
      Erin Walls
      Founder & Director
      WallsMan Creative
      "We’ve worked with Sarena for years. She understands the challenges of accounting firms and delivers consistent solutions you can rely on."
    • Frank Harling(opens in a new tab)
      Frank Harling
      Partner
      Harling and Kirk Accountants
      "Highly recommend Sarena, who has been invaluable for our business. She has helped us device a marketing strategy and overseen our whole marketing plan and output. We have seen the results of this with more engaged clients and new business enquires. Thanks Sarena for all that you do for us!"
    • Tom Kirk(opens in a new tab)
      Tom Kirk
      Partner
      Harling and Kirk Accountants
      "We have been working with Sarena for a while and have really noticed the difference this had made to our business. Sarena really likes to get into the detail - she wants to know the business, know the clients that we are targeting and why/how we are doing this. She has then put her considerable knowledge into building a really effective marketing strategy for us. This has really helped us to grow, and it is great to see the hard work that Sarena has put in pay off. Thanks for all of your help Sarena and here's to many more years of hard work paying off."
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      Let’s talk about your growth and how outsourced marketing can deliver predictable, consistent ROI for your firm.

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