Attract Better Clients, Increase Visibility and Grow Your Firm.
Without Managing Marketing Yourself
Digital Marketing For Accounting Firms
Most accounting firms don’t struggle because they lack expertise. They struggle because their digital presence doesn’t reflect the quality of their firm or attract the right clients.
Outdated websites, weak Google visibility and inconsistent marketing activity quietly cost firms higher-value enquiries every month.
I work with Surrey accountancy firms on a monthly retainer basis, acting as their dedicated outsourced marketing partner, keeping their digital presence strong, consistent and working hard in the background every single month.
Want clarity before implementation?
Why Accounting Firms Need Digital Marketing
Your ideal clients are searching online right now, but the firms they contact first are the ones that look credible, modern and easy to trust.
Without consistent, joined-up digital marketing behind your firm, most accountancy firms experience:
Poor visibility in Google and local search results
Websites that undersell their services and expertise
Inconsistent enquiries and low value leads
An over-reliance on referrals
Be found in the searches that matter
Build authority before a prospect ever calls
Attract better-quality, higher-fee clients
Create a more predictable enquiry pipeline
Everything I deliver is tailored exclusively for accountants and aligned with how business owners choose an accounting firm.
Digital Marketing Delivered Through the Retainer
One Retainer. Everything Your Firm Needs. Delivered Every Month.
Rather than choosing between disconnected services or chasing a freelancer for updates, the retainer brings everything together under one dedicated partner who knows your firm and keeps your marketing moving forward consistently.
The retainer covers:
1. Website Design & SEO
for Accountants
Your website should attract, reassure and convert, not just exist.
I design and manage websites that make your firm look modern, credible and easy to choose. Every site is SEO-friendly, mobile-responsive and built with clear messaging that speaks to the clients you want to attract.
This Includes:
- Professional, modern, SEO-optimised websites
- Clear service messaging built to convert enquiries
- Regular content updates & technical optimisation
- Full integration with your SEO, content and marketing strategy
2. SEO & Content Marketing
for Accountants
Be the firm clients find first and trust immediately.
I create keyword-focused SEO and content strategies that help accountants appear in Google for the terms that matter. All content is planned with your services, audience and growth goals in mind.
This Includes:
- Accounting-specific keyword research
- On-page SEO for service pages
- Monthly blogs & topical insights
- Content planning tied to your wider marketing goals
- Thought leadership to build authority
3. Social Media Marketing
for Accountants
Visibility, credibility and consistency which engages your clients & prospects.
Your clients spend time on social platforms. I create purposeful, relevant content that supports your SEO, positions your expertise and strengthens your local presence.
This Includes:
- Strategic content planning & monthly scheduling
- Posts aligned with your services and target audience
- Local engagement & community visibility
- Integration with SEO and content strategy
4. Email Marketing & Automation
for Accountants
Build stronger relationships and increase client lifetime value.
Email delivers exceptional ROI for accountants. I help you stay front-of-mind with clients and prospects through consistent, helpful communication, without creating more admin for your team.
This Includes:
- Monthly newsletters and business updates
- Automated workflows for leads and new clients
- Professional, branded email templates
- Campaigns that support client retention & cross-selling
5. Local Search & Google Business Optimisation
Make your firm the obvious local choice.
Your Google Business Profile is often the first thing clients see. I optimise and manage it, so your firm appears in local searches, Google Maps and “near me” results.
Includes:
- Complete profile setup & keyword-rich optimisation
- Regular updates, posts and service listings
- Review management & reputation building
- Consistent NAP details across directories
6. Ongoing Marketing Retainers
Consistent visibility, managed for you.
If you want steady, reliable marketing activity each month, I offer flexible retainers covering your chosen mix of services; SEO, content, social, email and website updates.
This gives you:
- A dependable marketing rhythm
- Improved long-term performance
- A single point of contact
- No need to manage freelancers or admin
Marketing ROI For Accounting Firms
Digital marketing that improves visibility, enquiry quality and long-term growth, delivered consistently every month.
What firms typically gain through the retainer:
A stronger online presence across your local area
- A website that converts higher-value clients
- Better search visibility for accounting keywords
- A dedicated partner fully invested in the long-term growth of your firm
Reduced reliance on referrals
- Marketing that keeps moving forward every month, without you having to manage it
Speak to Sarena Harwood, MCIM
"We’ve worked with Sarena for years. She understands the challenges of accounting firms and delivers consistent solutions you can rely on."
"Sarena quickly became part of our team. She’s supportive, knowledgeable, and genuinely invested in helping our firm succeed."
"Sarena is proactive, organised, and easy to work with. She manages our marketing seamlessly, allowing us to focus on running the practice."
Strengthen your marketing further with
Email Marketing for Accountants: A Budget Success Story
Your Firm Deserves Marketing That Keeps Moving
If your marketing is inconsistent, your visibility is patchy and you're still relying too heavily on referrals, the retainer is designed to change that.
One dedicated partner. A clear strategy. Consistent delivery every month.
Digital Marketing for Accounting Firms
Clear answers to the questions accounting firm owners ask before outsourcing their marketing.