Your Outsourced Marketing Department for Growing
Surrey Accounting Firms
About Marketing With Sarena
From Boardrooms to Balance Sheets
My career did not originally start in accountancy. I started it in foodservice. Here's how I got to where I am today and the experience I have gained along the way.
My first role after college was as a Business Development Assistant for Merrychef, a well-known foodservice brand. I loved the commercial side of the work and quickly realised marketing was where I wanted to be. So while working full time, I studied in my spare time and achieved my Level 7 qualification with the Chartered Institute of Marketing.
That investment paid off. As Merrychef grew through a series of mergers and acquisitions, so did my role. I moved into marketing full time and eventually took on responsibility for Northern Europe, managing multiple foodservice brands, overseeing major exhibitions across Europe and the Middle East, and helping launch products into new international markets.
Over ten years I travelled extensively, led campaigns across multiple territories and built a strong foundation in strategic, commercial marketing at a senior level.
A Change Of Direction
After a decade of international work, I wanted something closer to home. A role where I could build something meaningful, develop real relationships and make a genuine impact.
That opportunity came when I joined Ward Williams, an accountancy practice, to lead their marketing.
What I found was a challenge I genuinely loved. Building the marketing function from the ground up, creating structure, strategy and consistency where there had been none. Over eight years I supported Wallsman Creative and Ward Williams HR, developing their brand, growing their local presence and helping them attract the right clients.
During this time I also became deeply embedded in the local business community:
- I grew the Hillingdon and Uxbridge Business Breakfast (HUBB) into a thriving local network.
- I progressed to Vice Chair, working alongside local businesses and leaders to support the regional economy and build lasting partnerships.
Why I Started Marketing With Sarena
After years working inside accountancy practices, I understood something most marketing agencies do not.
Accountancy firms do not just need marketing. They need someone who understands their world, their clients, their pressures and their goals, and who can build a marketing function that actually works consistently, month after month.
That is exactly what I set out to do.
I now work with a small number of accountancy firms on a monthly retainer basis, acting as their outsourced marketing department. Not a freelancer waiting to be briefed. A dedicated partner who keeps their marketing moving forward every single month.
